In all honesty, marketing consulting is something that I perform for each and every client. In some cases it takes just a few minutes and is built-in to my saleswriting fees, but in many cases it is a standalone investment that precedes any copywriting work that I do.
This is because copywriting and saleswriting aren’t standalone events. They are undertaken specifically to meet a business goal, which is usually to increase revenue by increasing prospective buyers’ response rates to specific offers or promotions. No one pays a copywriter just for the fun of it―it’s an investment in improving the bottom-line of the business!
And, because most business owners have arrived at their current situation as a matter of both deliberate planning and in-the-moment reaction to the changing tides of business, there is always room for improvement in their marketing strategy. Every business needs to step back at least once annually and re-evaluate their business goals and their marketing strategies and tactics that they will use to meet those goals.
I originally started learning copywriting (and ultimately sales writing), because, as a small real estate business owner, I couldn’t afford to hire a top notch copywriter. The first copywriting quote I obtained for a single sales letter was for $10,000! I recognized how vitally important it was to learn how to compel people to respond to marketing campaigns and promotions. And no sooner did I begin learning copywriting than I discovered that I needed to truly understand the fundamentals of effective, real-world marketing―not brand development corporate-type marketing that Fortune 500 companies use, but the real, in the trenches, gotta-make-it-work-or-we-go-under type marketing, so that’s what I did. I learned marketing fundamentals over years of study, practice, application to my own businesses, and discovery of why things failed when they did fail.
It is this experience that I bring to the table as a marketing consultant. Whether your business is primarily Internet-based, bricks-and-mortar, or a combination of the two, I can help you create and implement a comprehensive marketing strategy that will provide you with a strong foundation to accomplish one (or all) of the following objectives:
1. Define what your company is fundamentally about and how to use this to your advantage in the eyes of your prospective buyers
2. Generate well-qualified leads cost-effectively
3. Convert those leads into paying clients or customers
4. Get your existing active customers buying more products and services more often
5. Get previous but currently inactive clients or customers coming back and reengaging them in a strong way so that they remain great customers
6. Create specific cost-effective promotions and marketing campaigns that give you a high positive return on your investment. High ROI promotions are the equivalent of buying cash at a discount!
7. Build a strong relationship with your prospects and customers by implementing continuous, high impact, relevant communications so that you are always the first business in their mind when they need services or products in your area of expertise
8. Create systems to continuously gather and implement customer testimonials and feedback that help you refine and position your products or services in a way that allows you to differentiate yourself from your competitors. This creates the opportunity to raise your fees or prices.
I strongly encourage you to consider investing in your business in the form of marketing consulting. It is an extremely high-ROI activity and can completely transform the prosperity of your business over the next few years.
To get started, download my free report by filling in the form in the upper left hand corner of the site.
