Don’t waste an opportunity to get new business inexpensively!
Do you have a business card? Is the back side of it blank? If so, you’re throwing away money! Business cards aren’t just little pieces of paper with your contact information, they are a sales tool. They should be part of your marketing strategy. They can be a really inexpensive source of new leads, but only if used to their full potential.
The back side of a business card is a great place to offer your prospects something of value, and tell them how to get it. Make them an irresistable offer on your card!
For example, on the back of my business cards I offer a free copy of the “7 Costly Mistakes” Special Report for visiting my website People are always surprised and intrigued when they read the offer when I hand them my card, and most of the time they do visit my site and grab the report. In exchange, by filling in the form, they give me permission to communicate with them in the future. That is Lead Generation 101.
The space on the back of your business card is valuable “real estate” and it shouldn’t go to waste. I encourage you to develop a “freebie” of some sort, and offer it on the back of your business card. Alternatively, it could be a coupon, or something else of value, but make sure you have a way of getting their contact information in exchange.
And if you haven’t downloaded your copy of the report, what are you waiting for? There are mistakes to be fixed, and quickly! 
To Your Prosperity,
-Ryan
You know you’re in the “copywriting ZONE” when you open your thesaurus to the exact page you need with your thumb touching the word you were looking up. That happened to me today when I was brainstorming alternatives to the word “report”. Right to it – bam! Thank you, Universe. Ironically I didn’t find a perfect replacement word, but the writing was going smoothly and I felt good about what I wrote. Of course the client is the final authority, but when I feel good about my copywriting, 99% of the time, the client does too.
But what happens if the client wants revisions to your copywriting? That seems to be the single biggest cncern most of my potential clients have, because of less than stellar prior experiences with other copywriters. In fact, a client this week mentioned that she was recently “yelled at” by her previous copywriter. I’ve not ever had it be an issue for me, and I assured her that even the biggest pain in the butt client would never get yelled at by me. Fired maybe, but never yelled at. 
So when it comes to edits and revisions, I operate according to the Golden Rule, and things go smoothly. I have had clients with extremely high standards really push me hard to revise to improve my writing, but really polishing and already strong marketing piece is a special challenge, and one that I do not shy away from. Extending mutual professional respect is always delivered, and received, and it works wonders!
To Your Prosperity
-Ryan
Copywriters are no different than everyone else. Even though we have an in-depth understanding of the writing techniques and tactics that are used to persuade people, we are not immune from those techniques. I for one really appreciate it when I get pulled into a great piece of sales copy, and get quickly swept up in the story, the flow, the rhythm of the copy, and get led to “my” conclusion to purchase the product or take the action they request.
As I feel my self getting swept up in the piece, my emotions getting aroused, I know that it is the work of a great copywriter. My appreciation for their mastery of the craft is present, and I am almost glad for them that they moved me to action. Glad as a consumer, and impressed as a copywriter. The piece is written for ME! The benefits of the piece are just what I am needing and wanting, now where’s my credit card? That’s the goal of great copy – to have it feel like it was written specifically to speak to the desires, fears, needs, wants, and problems of each individual reader.
So to all the copywriters who wrote the ads that I bought into – “thank you”!
To Your Prosperity
-Ryan