I’m glad you asked! :) Spirituality copywriting is all writing that helps to promote a product or service that helps a person improve their character or state of “self-awareness”.

Spirituality copywriting is simply copywriting and saleswriting in the areas of human interest ranging from “self-help”, to personal growth, to metaphysics, spirituality, and anything having to do with connecting to, working with, and appreciating our Source Energy.

This sometimes (but not often) includes writing that serves more traditional religious organizations and institutions. As more Westerners leave traditional religious institutions behind to look for more personal answers to our biggest questions (through other metaphysical teachings and teachers), a great opportunity has been created. Many entrepreneurs, including me, have entered this field to help people thrive, and enjoy a prosperous life in the process.

I love spirituality copywriting because it blends my passion for saleswriting with my passion for helping people grow into a fuller understanding of how truly “large and in charge” they are! I appreciate being able to contribute to the uplifting message that we are capable of further tapping into our fundamental wholeness and creative ability. Any product or offering that conveys this message is one that I would enjoy working on.

When marketing or communicating to your prospects, clients, or customers, you need to reach them “where they are at” – which means your message needs to resonate with them. Your offering should feel to them like the next logical step to take for further growth. You must cater to their ability to perceive and “hear”, so your message must not overestimate or underestimate their understanding of spiritual principles. Otherwise your message will not hit its mark, no matter how “perfect” your product or service may be, so it’s important to write material in a way that makes your product or service truly “accessible” to them reader. That is the skill I offer to you as a spirituality copywriter.

If you have a product or service that you believe is truly helpful and uplifting, then you should do everything in your power to bring your message to as many people as possible. Contact me today to discuss how we can make it happen!

“Copy” is simply promotional text.  Anything that is written to promote any product or service is copy, and the people who write it well are professional copywriters.  I prefer the term “Saleswriter” because that is more in line with the goals of effective copywriting – sales and revenue enhancement in a direct and immediate  way.  Hiring the right copywriter / saleswriter can help draw in more prospects, more customers, and sell more to existing customers.  It can set you apart from your competitors in a way that makes you dominate your market or niche.

Think of it this way: everything that you would hand to a potential client, anything that you post on a website, and even your business card is used to promote you and is a tool to ultimately sell something! So shouldn’t it do that as effectively as possible?

The benefits of excellent “copy” is about as important as it get’s for business owners to understand and appreciate.

Excellent copy is one of the few investments that are completely under the business owner’s control which can directly impact the bottom line in a positive way.

A professional copywriter may charge just a few thousand dollars for a sales letter or webpage that can sell millions of dollars worth of product! What a return on investment!

Can you see how taking a fresh look at your sales and marketing materials is the smartest investment you could possibly make right now?

Great copywriting and marketing consulting is an investment in your business that will generate a positive ROI! Please use this schedule as a rough guideline only.  Most marketing pieces have a price range depending on length, and these are “a la carte” prices.  For most projects, the project is bid in it’s entirety and your investment is reduced accordingly.  At my discretion I sometimes take on work in exchange for a percentage of sales or royalties based on the increase in sales or leads I produce.  Please contact me if you would like to discuss your project and potential fees.

Saleswriting Fee Schedule for Ryan A. Harris  Current as of January 2010

For guideline purposes, actual fees upon agreement based on volume, timeline, and subject matter

Hourly Consulting by Phone $225/hr

Print Ad (Display Ad)

$800-1,800

Long Copy Sales Letter

$1,200-4,800

Postcard (dual sided)

$900-1,600

Brochure, Full Size

$500 per page

Press Release

$355

Newsletter

$400 per page

Direct Mail Package

$1,500-3,500

Email series – 4

$700

Email Series – 8

$1,100

Technical Whitepapers – Original

$750 per page

Technical Whitepapers – rewrite

$400 per page

Video scripts, telemarketing scripts

$125 per spoken minute

Website – home page

$1,000- $2500

Website – “squeeze page” (Lead gen)

$750 – 1,250

Pay Per Click Ads – bundle of 3

$500.00

Hourly Consulting by Phone

$225.00

Please note that my hourly consulting rate for both marketing strategy, implementation, and copywriting guidance is now $225 per hour. If we feel that we are a good fit and would like to work together, $150 of the hourly consulting fee will be applied as a credit towards services.  :)

Recent Testimonial:

“Ryan gave me the most informative and insightful assessment that I have received to-date for my website and overall marketing efforts. He was a pleasure to deal with, possessing the qualities I was looking for in an advisor: candid and constructive; detail-oriented and strategy-minded; engaging and direct; and most of all, I completed the session with a clear plan of action to improve on what I have been doing.
This is what a consulting session should be!
It was more than I was expecting, not so much because the advice was new to me, but because it truly reflected why the advisor – in this case Ryan – is so obviously successful at what he does. From that standpoint, the value he gave me, along with the specific takeaways, were not a surprise. Lots of people have expertise; comparatively, only a handful know how to deliver it effectively. Ryan’s session was time well spent for me and I am pretty sure that after you work with him, you will understand why I come knocking on his door when I seek extra assurance that what I perceive to be appropriate strategically, is actually correct.”  – Walter Hutchinson, MBA Columbia Business School,  ApplicationAdvantage

I provide copy critiques as a free service for those who are seriously considering hiring a copywriter, as a way to learn more about my style, how I work, and most importantly, the value I can add to your business.  It’s an excellent way for us to get to know each other at no cost to you.

A copy critique is where you send me one of your current marketing pieces and I provide you solid feedback that you can take action on to improve the performance on the piece.  It is an objective review, and can be done on existing marketing pieces or one that is under development by another copywriter – a “second opinion”.

I will point out the strong elements, what I think works very well, and most importantly, the areas that I believe could be improved upon, and specifically how to change it.  However, the critique does not include actually rewriting the piece for you.

To have your marketing piece reviewed, please fax the piece and your contact information to 1.8058.430.3592 or use the Contact Me page, and I will be in touch as soon as possible.  I look forward to hearing from you today!