I’m glad you asked! 
Spirituality copywriting is all writing that helps to promote a product or service that helps a person improve their character or state of “self-awareness”.
Spirituality copywriting is simply copywriting and saleswriting in the areas of human interest ranging from “self-help”, to personal growth, to metaphysics, spirituality, and anything having to do with connecting to, working with, and appreciating our Source Energy.
This sometimes (but not often) includes writing that serves more traditional religious organizations and institutions. As more Westerners leave traditional religious institutions behind to look for more personal answers to our biggest questions (through other metaphysical teachings and teachers), a great opportunity has been created. Many entrepreneurs, including me, have entered this field to help people thrive, and enjoy a prosperous life in the process.
I love spirituality copywriting because it blends my passion for saleswriting with my passion for helping people grow into a fuller understanding of how truly “large and in charge” they are! I appreciate being able to contribute to the uplifting message that we are capable of further tapping into our fundamental wholeness and creative ability. Any product or offering that conveys this message is one that I would enjoy working on.
When marketing or communicating to your prospects, clients, or customers, you need to reach them “where they are at” – which means your message needs to resonate with them. Your offering should feel to them like the next logical step to take for further growth. You must cater to their ability to perceive and “hear”, so your message must not overestimate or underestimate their understanding of spiritual principles. Otherwise your message will not hit its mark, no matter how “perfect” your product or service may be, so it’s important to write material in a way that makes your product or service truly “accessible” to them reader. That is the skill I offer to you as a spirituality copywriter.
If you have a product or service that you believe is truly helpful and uplifting, then you should do everything in your power to bring your message to as many people as possible. Contact me today to discuss how we can make it happen!