Clear Path Copywriting – Ryan A. Harris

In all honesty, marketing consulting is something that I perform for each and every client.  In some cases it takes just a few minutes and is built-in to my saleswriting fees, but in many cases it is a standalone investment that precedes any copywriting work that I do.

This is because copywriting and saleswriting aren’t standalone events.  They are undertaken specifically to meet a business goal, which is usually to increase revenue by increasing prospective buyers’ response rates to specific offers or promotions.  No one pays a copywriter just for the fun of it―it’s an investment in improving the bottom-line of the business!

And, because most business owners have arrived at their current situation as a matter of both deliberate planning and in-the-moment reaction to the changing tides of business, there is always room for improvement in their marketing strategy.  Every business needs to step back at least once annually and re-evaluate their business goals and their marketing strategies and tactics that they will use to meet those goals.

I originally started learning copywriting (and ultimately sales writing), because, as a small real estate business owner, I couldn’t afford to hire a top notch copywriter.  The first copywriting quote I obtained for a single sales letter was for $10,000! I recognized how vitally important it was to learn how to compel people to respond to marketing campaigns and promotions.  And no sooner did I begin learning copywriting than I discovered that I needed to truly understand the fundamentals of effective, real-world marketing―not brand development corporate-type marketing that Fortune 500 companies use, but the real, in the trenches, gotta-make-it-work-or-we-go-under type marketing, so that’s what I did.  I learned marketing fundamentals over years of study, practice, application to my own businesses, and discovery of why things failed when they did fail.

It is this experience that I bring to the table as a marketing consultant.  Whether your business is primarily Internet-based, bricks-and-mortar, or a combination of the two, I can help you create and implement a comprehensive marketing strategy that will provide you with a strong foundation to accomplish one (or all) of the following objectives:

1. Define what your company is fundamentally about and how to use this to your advantage in the eyes of your prospective buyers

2. Generate well-qualified leads cost-effectively

3. Convert those leads into paying clients or customers

4. Get your existing active customers buying more products and services more often

5. Get previous but currently inactive clients or customers coming back and reengaging them in a strong way so that they remain great customers

6. Create specific cost-effective promotions and marketing campaigns that give you a high positive return on your investment.  High ROI promotions are the equivalent of buying cash at a discount!

7. Build a strong relationship with your prospects and customers by implementing continuous, high impact, relevant communications so that you are always the first business in their mind when they need services or products in your area of expertise

8. Create systems to continuously gather and implement customer testimonials and feedback that help you refine and position your products or services in a way that allows you to differentiate yourself from your competitors.  This creates the opportunity to raise your fees or prices.

I strongly encourage you to consider investing in your business in the form of marketing consulting.  It is an extremely high-ROI activity and can completely transform the prosperity of your business over the next few years.

To get started, download my free report by filling in the form in the upper left hand corner of the site.

As an Information product owner and marketer, I have a unique understanding of the challenges of creating information products and marketing them online in a cost effective way.  Are you ready to add value to society and make a rewarding income stream in the process?  Then you are probably feeling a combination of great excitement along with concern for the unknown steps to make your idea come to life.

If I were to list out the steps to go from the idea stage to the “being sold” stage, there would literally be hundreds, if not thousands, of steps; some more important than others, but all of them need to be performed properly to make your ideal a successful reality.
The creation of your information product does not have to be a burden. If you have a passion, a vision, and an ability to articulate your ideas, then together we can create and launch your information product very quickly and successfully.

I have experience helping information marketers in many niches to:

•    Help conceptualize and create the product
•    Determine optimal pricing including “continuity”
•    Website elements and design to really sell your product
•    Lead generation through the use of squeeze pages, pay per click campaigns and other cost effective methods
•    Cost effective Social Network marketing
•    Product Launch marketing
•    Conversion rate analysis and other critical analytics reports
•    Follow-up email and other online communication to build trust and drive current and future sales
•    Crafting winning joint venture partnerships and promoting to potential joint venture partners

If you have an idea for an information product, and are looking for advice to help craft your game-plan, then give me a call to see if we are a match and to discuss how I may be able to help point you in the right direction.  I am excited to hear your idea, so contact me today!

Marketing via the Internet is still marketing, and the fundamental rules of marketing still apply.  You need to understand them or work with someone who does.

Far too many website owners attract traffic to their site and try to sell the visitors right on the spot.  Most of the visitors quickly leave, never to be heard from again.  Does this sound familiar?  Is your conversion rate low, or is your website losing money despite having a solid product or service that people need?

The beauty of the Internet is that, compared to traditional media, you can rapidly implement new ideas, drive traffic affordably, and test your marketing messages quickly and cost-effectively.  The Internet offers smart marketers the opportunity to continually improve and test all functional elements and aspects of their site.  But most website owners fail to realize that their first course of action should be to perform lead generation, NOT to sell products.

A proven strategy for increasing marketing success is building a database of leads to which you can market over time. And there are proven methods to do this in a cost-effective way.  When you properly perform lead generation, you are building a strong foundation for your Internet business.

So if you own a website that just isn’t performing optimally, then contact me for a no-cost needs assessment.  I own and successfully operate several information marketing businesses and affiliate websites in a variety of niches where I apply my constantly expanding marketing knowledge and enjoy helping other website owners increase profitability.

If my skills and experience with Internet marketing is a match for you, then we can work together to create and implement a winning strategy for your website. Contact me today for a no-cost website analysis by calling 800.619.9080 or by using the Contact Us form.