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	<title>Clear Path Copywriting - Ryan A. Harris &#187; Marketing of Information Products</title>
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		<title>Do You Have an Idea for an Information Product?</title>
		<link>http://clearpathwriting.com/wordpress/126</link>
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		<pubDate>Wed, 27 May 2009 05:03:53 +0000</pubDate>
		<dc:creator>Ryan</dc:creator>
				<category><![CDATA[Marketing of Information Products]]></category>

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		<description><![CDATA[As an Information product owner and marketer, I have a unique understanding of the challenges of creating information products and marketing them online in a cost effective way.  Are you ready to add value to society and make a rewarding income stream in the process?  Then you are probably feeling a combination of great excitement [...]]]></description>
			<content:encoded><![CDATA[<p>As an Information product owner and marketer, I have a unique understanding of the challenges of creating information products and marketing them online in a cost effective way.  Are you ready to add value to society and make a rewarding income stream in the process?  Then you are probably feeling a combination of great excitement along with concern for the unknown steps to make your idea come to life.</p>
<p>If I were to list out the steps to go from the idea stage to the “being sold” stage, there would literally be hundreds, if not thousands, of steps; some more important than others, but all of them need to be performed properly to make your ideal a successful reality.<br />
The creation of your information product does not have to be a burden. If you have a passion, a vision, and an ability to articulate your ideas, then together we can create and launch your information product very quickly and successfully.</p>
<p>I have experience helping information marketers in many niches to:</p>
<p>•    Help conceptualize and create the product<br />
•    Determine optimal pricing including “continuity”<br />
•    Website elements and design to really sell your product<br />
•    Lead generation through the use of squeeze pages, pay per click campaigns and other cost effective methods<br />
•    Cost effective Social Network marketing<br />
•    Product Launch marketing<br />
•    Conversion rate analysis and other critical analytics reports<br />
•    Follow-up email and other online communication to build trust and drive current and future sales<br />
•    Crafting winning joint venture partnerships and promoting to potential joint venture partners</p>
<p>If you have an idea for an information product, and are looking for advice to help craft your game-plan, then give me a call to see if we are a match and to discuss how I may be able to help point you in the right direction.  I am excited to hear your idea, so contact me today!</p>
<address><span style="color: #000080;">&#8220;<em><span style="font-size: x-small;">As a result of my consultation with Ryan,</span><span style="font-size: x-small;"> I now have a much clearer focus on the direction to  take my business.</span></em></span><span style="color: #000080;"><em> He has an extensive knowledge in the realm of marketing and spiritual ad copy writing. Our session produced pages of incredible action steps that I will apply to my online business, and I immediately turned around and hired him for another hour of consulting for a second business of mine!&#8221;- Eddy </em></span><span style="font-family: Arial; font-size: x-small;"><span style="color: #000080;">Cockerell, Newport Beach, CA</span><br />
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