You know you’re in the “copywriting ZONE” when you open your thesaurus to the exact page you need with your thumb touching the word you were looking up. That happened to me today when I was brainstorming alternatives to the word “report”. Right to it – bam! Thank you, Universe. Ironically I didn’t find a perfect replacement word, but the writing was going smoothly and I felt good about what I wrote. Of course the client is the final authority, but when I feel good about my copywriting, 99% of the time, the client does too.
But what happens if the client wants revisions to your copywriting? That seems to be the single biggest cncern most of my potential clients have, because of less than stellar prior experiences with other copywriters. In fact, a client this week mentioned that she was recently “yelled at” by her previous copywriter. I’ve not ever had it be an issue for me, and I assured her that even the biggest pain in the butt client would never get yelled at by me. Fired maybe, but never yelled at. 
So when it comes to edits and revisions, I operate according to the Golden Rule, and things go smoothly. I have had clients with extremely high standards really push me hard to revise to improve my writing, but really polishing and already strong marketing piece is a special challenge, and one that I do not shy away from. Extending mutual professional respect is always delivered, and received, and it works wonders!
To Your Prosperity
-Ryan
